Tencent: 30 Seconds of Light - Case Film

The centuries-old murals in Dunhuang slowly fade away each time they’re illuminated. Tencent Lab created 30 Seconds of Light, a mini-program to protect and celebrate Dunhuang. Launching in Chinese New Year’s Eve, an incredible 17.2 million candles illuminated the caves, each representing a donation to ensure Dunhuang’s future is brighter than ever.

The FWA Awards - FWA of the Day - Others - 18 May 2022
(https://thefwa.com/cases/30-seconds-of-light)
Cresta Awards 2022 - Bronze - Ambient & Experiential - Experiential
(https://www.cresta-awards.com/?action=ows:entries.details&e=88232&project_year=2022)
Best Ads on TV - Top 6 - Interactive - 6 July 2022
(https://www.bestadsontv.com/ad/137165/Dunhuang-Academy-30-Seconds-of-Light)

Edited by Ruicheng Liang at Stink Studios.