Burberry Hero The Game - Case Film

For the launch Burberry Hero, we helped build an addictive game experience in Burberry stores in Hangzhou and Beijing. We invited our customers to simply steer the Adam Driver running by connecting their phones to our games with a large screen. Every time a customer reached a higher score, they would be rewarded. The game attracted and immersed customers into the heroic brand story, making Burberry Hero an even greater success.

A film by Ruicheng Liang at Stink Studios.